data product design
“It takes a whole lot more than the button on the app to make the ride possible. It’s choreography that takes a whole organization.” – Erik Flowers
humanizing data translation
A designer's responsibility when creating products is to engage and influence audiences.
designers visualize a path, a journey
creates the experience
Regardless of the tools used – the end result of a product is accepted or rejected by the audience.
a process of visualizing the data applying information design
data - design - story
hold a story together
top ingredients for a successful storytelling
character + dramaengages the audience
visualizing content of plotting
You can’t depend on your eyes when your imagination is out of focus. – Mark Twain
is what data tells
brainstorming the vision
… massage it, refine the compilation, analyse it – plan the vision
Storytelling is the oldest form of education. – Terry Tempest Williams
… reseach, collect and define the narrative
Existing Data New Data Qualitative Data Quantitative Data
… discover, choose your methodology to gather information
fact } data } narrative
through the thinking and sharing process
Data gives story a meaning. The meaning is what matters.
vision } intention
draw audience } emotion
backstage » stage
Olympics Medal Count
US Elections results
Desegregation Court Records
Chicago shooting victims
Design is an opportunity to continue telling the story, not just to sum everything up. – Tate Linden
WATCH THE BEGINNING OF INFINITY from Jason Silva
Why Buses Bunch
Investigating the style of self-portraits (selfies) in five cities across the world.
A clear way to show general trends without any need for numbers unless you click into the map, that is easy to follow.
Visualizing MBTA Data
Data Visualization is the Sauce, Not the Meal. – Doug Rose
How different musical genres became popular over time, and discover artists in each genre.
examples of visualizations
I want hue
The Depth of the Problem
Colors for data scientists. Generate and refine palettes of optimally distinct colors.
An interactive exploration of Boston's subway system
when a bus gets delayed and later causes multiple buses to arrive at a single stop at the same time.
World in Motion
Washington Post’s static data visualization - deep and long with a purpose.
U.S. Wind Map
World in Motion Explore how GE is inventing the next industrial era to move, power, build and cure the world.
Silvio DaSilva, 4.19.2017 Innovation Enterprises
Silvio DaSilva | email@example.com
”Data visualization design portrays content in a contextual storytelling. That is information design, that can be only achieved with data.“
Logic will get you from A to B. Imagination will take you everywhere.
bringing an idea to life
storytelling, data flow
– Albert Einstein
Edward Rolf Tufte American statistician and professor. The Visual Display of Quantitative Information, 2001
of thinking, analysing, planning
Abstraction Representation Aesthetics Framing, Transitions Messaging Interactivity
People tell stories
Jacques Bertin French cartographer and theorist. Semiology of Graphics, 1967
Defining media behaviors
Picture Graphics Diagrams Comics Movies Audio, Images, Text
Conversion of clusters into modules
Modularity, or the power of thinking inside the box. –Universal Principals of Design, Jill Butler
Leda Luss Luyken: Modul Art, The Couple.
Identification of functional clusters
Applyed to product design
Every Satellite Orbiting Earth
Trajectories of the 1,200 active satellites orbiting the Earth.
It confirms a definitive shift in the city’s social geography, which has been decades coming.
Genealogy of popular music genres, relations and history. Seven years of research with over 200 listed sources and cross examinations.
Is It Better to Rent or Buy?
Above all else show the data. ―Edward Tufte
Hans Rosling's 200 Countries, 200 Years, 4 Minutes - The Joy of Stats - BBC Four
Digital Attack Map
The Whitney Museum
Nearly 2.6 billion people have gained access to clean drinking water in the last 25 years.
examples of visualizations with curated stories
A drawing project by Giorgia Lupi and Stefanie Posavec, two information designers living on different sides of the Atlantic.
Live data on denial-of-service attacks across the world, and observe historical patterns
A calculator takes the most important costs associated with buying a house.
The Joy of Stats
learn more at www.silviodasilva.com
: creative direction . mentoring . datav isualization . infographics . ui-ux design . storytelling . mapping